4ColorGrafix

picture from WQPT TV, a PBS Affiliate

Communication requires retention. When presenting new ideas to students, how much information is retained can often influence the success or failure of the idea. In Malcolm Gladwell’s book The Tipping Point – How Little Things Can make a Big Difference, he points to 3 things that make for effective communications: the Law of the Few, the Stickiness Factor (Retention), and the Power of Context. In both visual communication and education, the Stickiness Factor is probably the most important.